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Tata Motors, as a global automobile company, is passionately committed to delivering the best vehicles and experiences to its customers and working closely with partners, suppliers and employees to be among the most admired companies for all stakeholders. As a global player, it is among the few companies in the world, to offer an extensive portfolio to its consumers. In the passenger vehicles, the company has a play in the Hatchbacks and Sedan segment going up to SUVs and MUVs.
With the largest of all OEM stalls, at the Greater Noida Auto Expo, Tata Motors will take its customer experience to the next level with highly captivating and engaging zones.
Tata Motors has partnered with Wizcraft for designing and executing the #TataMotorsSmartHub. Scheduled to be held at Hall No 14 of the Indian Expo Mart in Greater Noida, Tata Motors will unveil a series of exciting Passenger and Commercial Vehicles while also showcasing its new passenger vehicle design language – IMPACT Design.
The Passenger Vehicles Hub will include the #madeofgreat pavilion which will host a special ‘Fantastico Arena,’ designed to provide a fun and exciting customer experience with various engaging activities. These include an interactive design experience of customizing the new stylish Zica, and using a visualizer and interactive zones to know more about the new Revotron and Revotorq engines. There will be an immersive sound experience powered by the HARMAN™ infotainment system for visitors interested in car acoustics and a dynamic virtual driving experience of the Zica. The ‘Fantastico Arena’ will also include interactive product pods for personalized customer engagement. Besides the interactive zones, Tata Motors has lined-up a series of games for Lionel Messi fans to virtually engage with him at the Expo and win exclusive #madeofgreat merchandise.
These new hi-tech range represent the new Tata Motors, with focus on Design, Performance and Connectivity, keeping customers central in its product planning and development. Tata Motors is equally focused on environment-friendly technologies in emissions and alternative fuels and so you will see a stunning range of alternate fuel technologies on display, as well.
With the foundation of its rich heritage and innovation in product development, Tata Motors today is etching a refulgent future.